In other words, the price scales with the sum total of followers of the playlists your music is added to. Moonstrive offers a variety of Spotify SEO playlist campaigns, with pricing based on follower reach. To the degree that your music fits the playlist, you’ll get organic streams from a self-selected audience. The beauty of SEO playlists is that real listeners actively seek them out, by definition. According to Janik, Spotify doesn’t favor playlists that flip their titles to capitalize on search traffic. If I were closer to the top spot, I could double down on advertising to increase my traffic and potentially overcome the leader.Ĭhanging the name probably wouldn’t help. Once a playlist is ranked as the top search result, it usually stays that way, because traffic is a major ranking factor. He told me that my playlist is ranked #25 in the US for the keywords “synthwave retrowave.” Worse, the top-ranked playlist only gets around 10-20 daily followers. I asked Janik if he had any advice on potentially renaming my Vocal Synthwave Retrowaveplaylist for better organic growth. Moonstrive has studied the ranking game extensively over the past five years, with a team of 15 employees that search for keywords and curators that benefit from SEO every day. It’s a playlist built around what users search for on Spotify. Since then, they’ve promoted over 4,000 major and independent artists and generated over 51M streams. I learned about them through Janik of Moonstrive Media, one of the few services that have their own SEO playlist networks on both Spotify (4.7M followers) and YouTube (3.7M daily views).Īfter reselling their services to other promotion services for years, they decided to launch their own. Today I want to talk about yet another weapon in our arsenal: SEO playlists, also known as ranked playlists. You can grow your followers and get guaranteed presaves with Rise.You can hire a pitching service like Playlist Blaster to do the dirty work for you.You can pitch to playlist curators on sites like SubmitHub or Playlist Push.You can curate and promote your own playlist.
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